Magic Wands

Interactive, Custom Created wands that enabled customers to scan product bar codes onto their own “Wish List” and trigger unique digital experiences via Bluetooth technology at each of the digital displays. Created multiple wand concept illustrations, and contributed to the design of internal components.

Toys R Us|Store of the Future

Prototype interactive store experience. Including brand charater interaction screens. A 360 degree room putting the customer in the middle of the action. A wand station for the kids to scan the toys they choose and then interact with that scanned toy character on screens. Endcap perch displays.

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Motion Graphics Designer | Illustrator


End Cap Displays

10 videos that featured both product videos and a customized series of animations of Toys R Us’ Geoffrey the Giraffe. 


Magic Mirrors

Shoppers approach the mirror the character comes to life and mimics your movements to become Mickey Mouse, Optimus Prime, Leonardo, The Teenage Mutant Ninja Turtle, and Toys R Us’ own Geoffrey the Giraffe.  Created multiple animated backgrounds below.

"In the Story" 

 A 360 degree domed theater featuring custom content from Toys R US , Disney, Nickelodeon, Mattel, LEGO and Hasbo. Select a

 story and go in the room to be a part of the action. Created multiple animated stories below.